This is a very feminine piece that transcends many occasions. Being a triangle, it sits on your shoulders and doesn't fall off. It is over 2 metres wide and 1 metre deep so you can really wrap yourself in it and feel luxurious.
Try wrapping it slightly off centre so the frill sits flat nicely in the middle of your neck, and there is still enough cashmere to throw over your shoulders, or, simply wear it loose so it flows.
Alternatively, start with the triangle at your chest and keep wrapping the ends. You can achieve lots of different looks.